TCDA Mission

About TCDA: The Tahoe City Downtown Association (TCDA) is dedicated to the promotion and enhancement of the Tahoe City community. Through innovation, leadership, advocacy, and events, we serve as the local voice to maintain a vibrant and prosperous place to live, work, play and visit.

TCDA Annual Report

We invite you to take a look back over 2016 and enjoy our year in review annual report.  CLICK HERE to view.

TCDA History

The TCDA is a non-profit, 501 C6 corporation, founded in 2004. We are comprised of local merchants, property owners, community associations, residents, professionals, and contributors who are committed to working together to formulate, direct and forge a sound and prosperous future for Tahoe City and the entire North Lake Tahoe area.

We welcome your participation and invite you to get involved to support the TCDA and its goals. Your support as a member, contributor or volunteer is vital to the success of the organization and Tahoe City, now and for years to come. Please click here for membership information.

Our Board of Directors and Executive Committee meet monthly, along with ongoing committee meetings. Meetings are open to all interested parties. Check our meeting schedule for dates and times.

TCDA Strategic Plan

Vision: By 2020 we imagine Tahoe City being named “Best Mountain Town in America to work, visit and live in.” Below outlines the strategy we have put in place to reach this vision. CLICK HERE to view the plan.  
Action Plan in Support of Five Strategic Focus Areas
Focus Area 1: Produce Great Events to Strengthen, Engage and Build Community
Goal 1: Partner to provide an incredible line-up of events catering to multi-generational audiences that build community + bring the “buzz” back to TC
Goal 2: Measure Events
Focus Area 2: Implement Creative Marketing to Communicate Tahoe City as THE Place for Hip, Innovative People to Live, Work, Play, Visit
Goal 1: Update and Implement Annual Marketing/PR Plan
Goal 2: Reach and Engage Locals to increase awareness, response and participation
Goal 3: Reach and Engage Visitors
Focus Area 3: Advocate for a Better Tahoe City
Goal 1: Educate TCDA members, board and staff re: public agencies, issues, community and economic development
Goal 2: Grow town beautification and maintenance efforts
Goal 3: Implement more public art
Focus Area 4: Serve as a Catalyst for Innovation
Goal 1: Create new TCDA Hub Committee to grow innovation in Tahoe City
Focus Area 5: Strengthen TCDA’s Capacity in Order to Support our Community Building Vision
Goal 1: Retain and grow TCDA staff
Goal 2: Strengthen Board through Increased Commitment and Education
Goal 3: Increase committee members and volunteers
Goal 4: Increase membership in TCDA to grow organization

The Main Street Four-Point Approach

TCDA was created under the guiding principles of Organization, Promotion, Design and Economic Restructuring, also known as the Main Street Four-Point Approach

As a unique economic development tool, the Main Street Four-Point Approach is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride. The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

This site is designed to serve as a resource to members and visitors of the greater Tahoe City area. We welcome your feedback on what information is most valuable to you. Contact us to find out more about TCDA TCDA

Images courtesy of Tyler Lapkin Photography