Gary Davis has lived and worked in the Tahoe City area since 1986. He owns the Gary Davis Group (a civil and structural engineering, and architectural design services firm) and commercial property in downtown and has a serious interest in the long-term health of the Tahoe City community. Gary’s passion for and knowledge of regional issues is an asset to the TCDA Board when faced with planning and development issues and helping coordinate with our agency partners.
Michael, Publisher of The Sierra Sun, grew up in Detroit, MI, attended Michigan State University, and has lived in Tahoe City for two years. He enjoys spending time in the outdoors and with his wife Kelly and their three dogs. Michael has served as President of the California Newspaper Advertising Executive Association and is a member of the NTBA. “I believe in any organization that’s principle purpose is supporting and growing awareness of local businesses and their local communities. It is important that each community has a common goal and message that is sent out to the public, I feel that business organizations like the TCDA can and should be the messenger.”
Sherina Kreul (Plumas Bank) has served as the treasurer and financial advisor to the TCDA Board since 2008. She also serves on the North Lake Tahoe Chamber of Commerce Advisory Committee and has been involved with Snowfest! in Tahoe City for many years. Sherina has lived in the Tahoe City area for 10 years and enjoys volunteering to support a vibrant downtown community.
Kathy has 25 years of media sales, management and marketing experience with Fortune 500 corporations (Business Week, TIME, Fortune and Money Magazines) as well as business development with start-ups and running a consulting firm. She has been a West Shore homeowner for 10 years and has lived here full time for 2 ½ years. She has been a TCDA marketing committee member for over one year. She has been involved in media planning and creating a cohesive marketing plan to promote Tahoe City and TCDA. Kathy has also been working with TCDA members through an interview process to better understand the business community’s needs for success.
Bill Dietz has lived in the North Lake Tahoe area since 1988. He is currently the Chief Operating Officer and Principal Broker for Tahoe Luxury Properties and co-founded the company in 1994 with his wife, Kelly. In prior employment, Bill was the Director of the Ski School at Alpine Meadows Ski Area and loves to ski, mountain bike, wakeboard and surf. Bill is an avid outdoorsman and enjoys sharing his enthusiasm with the Tahoe area with all. It is through the vehicle of the Tahoe City Downtown Association that Bill enjoys spreading his passion for the area.
Monica, Manager of the Cobblestone Mall, grew up in Tahoe City and enjoys the small community feel, lack of traffic, and outdoor fun – especially mountain biking and hiking with her dogs. Monica is the manager of the Cobblestone Center in the heart of town and has served on TCDA’s events committee and has helped produced the annual Oktoberfest Event to great success. “TCDA has brought more events to Tahoe City than anybody else, and they do it with a very small core of extremely dedicated people.”
Christin founded Tahoe Youth Ballet in Tahoe City in 2009 after a very successful career performing with an array of ballet companies throughout the United States including Nevada Festival Ballet, Oakland Ballet, Connecticut Ballet, Eglevsky Ballet, Ballet NY, Cincinnati Ballet, and most prominently, Miro Magloire’s New Chamber Ballet. She is committed to enriching the cultural and educational fabric of the region by giving young, local dancers and dance students an opportunity to collaborate with professional dancers, choreographers and master teachers from around the country as part of a professional company.
As the manager of Alpenglow Sports in Tahoe City Brendan is heavily invested in the success of the Downtown Tahoe City business community. He has lived in Tahoe City for the last seven years and probably skis more than anyone you’ve ever met. He is involved with the Tahoe Rim Trail Association, the Pacific Coast Trail Running Series and continues to focus on the adventure.
Debbie (Fidelity National Title Company) move to Tahoe in 1990 after graduating from CSU Sacramento with a Bachelor of Science in Marketing to focus on business development. Debbie and her husband Jim enjoy all the outdoors has to offer – from mountain biking in the summer to skate skiing in the winter. Debbie has been involved with many local nonprofit organizations: the Bear League, League to Save Lake Tahoe, Sierra Buttes Stewardship, Humane Society, Clean Up Tahoe Program, and the Tahoe Rim Trail as well as serving on the Advisory Committee for the Tahoe Sierra Board of Realtors. Debbie feels strongly that we each have a responsibility to be a part of a greater good and reach out on a global level to create success. “The Tahoe City Downtown Association has a strong sense of belief in our community that I am proud to represent and share with others. Let’s get our message out and create more believers in our community!”
Hal has owned James Harold Galleries, a fine art gallery, in Downtown Tahoe City for 27 years. He has lived in the area for more than 30 years and has seen the town evolve into a bustling North Shore community with something for everyone at every age. He is dedicated to improving Downtown Tahoe City and has been a past board member for the Chamber of Commerce and is a member of the Kiwanis Club of Tahoe City.
Steve Hoch joined TCDA in November, 2011, bringing more than 25 years of technology, marketing and business accomplishment. Steve has an MBA from the University of Michigan and a BS in Managerial Economics from the University of California at Davis. He has taught business, marketing and technology management at the graduate, undergraduate and secondary school levels. Before starting his own consulting practice, Steve worked for and led teams at technology industry leaders including Hewlett-Packard, Apple and Cisco. He has also worked with web startups and a diverse set of clients spanning sectors, geographies and go-to-market strategies. Steve has demonstrated strength in coaching teams and individuals in the development and execution of business and marketing plans to achieve revenue, profit and strategic objectives.
Since he was a kid, Steve spent much of his free time at Tahoe before finally moving here full-time five years ago. A passionate fundraiser and volunteer with the Humane Society of Truckee Tahoe and other local non-profits, he is eager to bring this experience to help Tahoe City reach the next level of success.