Vice President

Michael Gelbman


Michael, Publisher of The Sierra Sun, grew up in Detroit, MI, attended Michigan State University, and has lived in Tahoe City for two years. He enjoys spending time in the outdoors and with his wife Kelly and their three dogs. Michael has served as President of the California Newspaper Advertising Executive Association and is a member of the NTBA. “I believe in any organization that’s principle purpose is supporting and growing awareness of local businesses and their local communities. It is important that each community has a common goal and message that is sent out to the public, I feel that business organizations like the TCDA can and should be the messenger.”

2013_3_28_Katherine Hill TCDA BOD Pic copy

Katherine Hill

Vice President
Katherine has been involved in the community since 1998 through her various roles at local newspapers and magazines. She stays informed on local issues in her current role as the Publisher and Editor In Chief of The Weekly magazine, a 32-year-old publication that chronicles the remarkable people and places of North Lake Tahoe. Katherine has made Tahoe her permanent home and is committed to investing in the success of Tahoe City economically and socially.

Kathy Nicholas


Kathy has 25 years of media sales, management and marketing experience with Fortune 500 corporations (Business Week, TIME, Fortune and Money Magazines) as well as business development with start-ups and running a consulting firm. She has been a West Shore homeowner for 10 years and has lived here full time for 2 ½ years. She has been a TCDA marketing committee member for over one year.  She has been involved in media planning and creating a cohesive marketing plan to promote Tahoe City and TCDA. Kathy has also been working with TCDA members through an interview process to better understand the business community’s needs for success.


Sherina Kreul

Sherina Kreul has been in the Tahoe area since 2000. She grew up in the Auburn/Colfax area. Her family has had a cabin in Tahoe Pines since the early 1940’s and she spent many summers in Tahoe before making this her home. She currently works for Plumas Bank in Tahoe City has 25 years of experience in the banking industry. She has served on the Board since 2008 and most recently as the Treasurer for 4 years. She likes to volunteer at our local events and loves being a part of this amazing community.

Gary Davis


Gary Davis has lived and worked in the Tahoe City area since 1986. He owns the Gary Davis Group (a civil and structural engineering, and architectural design services firm) and commercial property in downtown and has a serious interest in the long-term health of the Tahoe City community. Gary’s passion for and knowledge of regional issues is an asset to the TCDA Board when faced with planning and development issues and helping coordinate with our agency partners.

2013_3_28_Hal's Pic for TCDA BOD copy

Hal Slear


Hal has owned James Harold Galleries, a fine art gallery, in Downtown Tahoe City for 30 years. He has lived in the area for more than 35 years and has seen the town evolve into a bustling North Shore community with something for everyone at every age. He is dedicated to improving Downtown Tahoe City and has been a past board member for the Chamber of Commerce and is the current Vice President of the Kiwanis Club of Tahoe City.


Bill Dietz


Bill Dietz has lived in the North Lake Tahoe area since 1988.  He is currently the Chief Operating Officer and Principal Broker for Tahoe Luxury Properties and co-founded the company in 1994 with his wife, Kelly.  In prior employment, Bill was the Director of the Ski School at Alpine Meadows Ski Area and loves to ski, mountain bike, wakeboard and surf.  Bill is an avid outdoorsman and enjoys sharing his enthusiasm with the Tahoe area with all. It is through the vehicle of the Tahoe City Downtown Association that Bill enjoys spreading his passion for the area.

tc kayak

Andrew Laughlin


Owner, Tahoe City Kayak. Andrew moved to Tahoe in 2003 after working for Lockheed Martin as a human resources Manager in Nashua, New Hampshire. During that time Andrew completed an MBA and a graduate certificate in leadership and change management. Andrew purchased Tahoe City kayak in 2006 after managing it for 1 1/2 years. He has a personal stake in the direction of our town and would like to use his leadership experience to help shape it’s direction.


Danielly Moya

Retail Operations Manager at  Any Mountain. Danielly was born and raised
in Brazil. She received her education in Switzerland in the Hotel and Tourism Industry. She 
has a passion for travel and tourism which lead her to the USA. She has lived in the Tahoe area 
since 2001, became a US Citizen in 2010 and has been a Tahoe City resident since 2012. She 
has experience volunteering with other community organizations and would like to share that 
experience with Tahoe City.
Greg Mickiewicz

Greg Mickiewicz


Tahoe Marine Supply & Tahoe Ski Works.  Greg has lived in Tahoe City for 7 years and in that time started 2 businesses and recently purchased a home. He has a great deal invested in the future of Tahoe City and wants to take an active role in shaping it’s direction. In addition to owning two businesses in town he has contributed to the fireworks, concerts, local sports teams as well as TCDA.


Eric Pilcher


Eric Pilcher is one of three owners of Moe’s Original Bar B Que – a restaurant and music hot spot in downtown Tahoe City.


Stacie Lyans

Executive Director
E-mail Stacie Lyans

Stacie moved to Tahoe City in May 2014 to become the leader of the Tahoe City Downtown Association (TCDA). Prior to her role with the TCDA, Stacie spent over 10 years in outreach, recruitment, marketing and event coordination at Humboldt State University (HSU), with her most recent role as the Assistant Director of Admissions-SF Bay Area. Stacie graduated with a Bachelors degree in Journalism and an MBA from HSU. Stacie has spent the past decade vacationing in the greater Tahoe region and is thrilled to roll up her sleeves and make a difference in her new home of Tahoe City, with a big smile! Email Stacie today at:

Jamie Olson

Office Manager

Bio coming soon


Dana Tanner Powell

Event and Volunteer Coordinator
E-mail Dana Tanner Powell
Dana’s love of skiing, hiking, kayaking and paddle-boarding plus the small-town community feeling of Tahoe City brought her here from Palo Alto in 1997. She studied at UC Davis, receiving a B.S. in Human Development, and at San Jose State University, where she earned her M.A. in Counselor Education. She has a passion for helping people and for our Tahoe City community and has been successfully involved with a variety of local non-profits including Girls on the Run, Disabled Sports, Lake Tahoe Music Festival, and SnowFest, coordinating events and volunteers, as well as serving on boards. Dana would love to see Tahoe City continue to evolve into a vibrant social/arts/activities center while retaining its cohesive small-town feel.